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Website Usability

Website Usability

Web usability allows us to measure how much visitors like or dislike your website. Using this information, we are then able to make amendments to the design or layout to better convert these visitors, into actual customers.

Web usability is often overlooked once a new website is created but rarely would a site be built that maximises the return on investment straight away.

We will monitor traffic, dissect reports and measure conversion rates and work with you to find ways in which your website can be improved to increase conversion rate. These recommendations can be related to divergent aspects of the site, such as layout, images, the order process, and/or navigation.

Tracking Web Users and How They Interact With Your Website
Tracking How Users Interact with Your Site

Tracking How Users Interact with Your Site

There are many usability tests that can be run to determine the above. These include:

  • A/B and Multivariate tests which involves having different messages, highlighting the same goal, to the same targeted audience.
  • Landing Page Optimisation is another method we look at. This involves making subtle changes to headlines, Images or Call to action features.
  • Eye tracking testing allows us monitor exactly what users are looking at when they visit the website.

Reasons to choose Azolla Digital:

  • We listen to your requirements and interpret them into web design elements.
  • We present you with options that will work for you, and your customers.
  • We make sure that you are completely satisfied with the website before it goes live on your domain
  • We want to work with you on an ongoing bases to ensure that the maximum return is always being achieved form your new website

Azolla Digital - Website and Digital Marketing Service for UK and Ireland

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