Unlike physical stores where business owners have to employ staff and endure the running costs of the premises, an ecommerce store sits on the company’s website and contain unlimited items that contain all the information buyers require to make an educated purchase.
Internet users are becoming very comfortable with purchasing products online. 80% of the online population has purchased something using the internet, 50% of the online population have purchased more than once. Online sales in in the first quarter of 2014 were up 13% compared to same quarter 2013 (source: Custora’s E-Commerce Pulse). If your business has a product that could sell online, there’s every chance it will.