Google is the UK’s main search engine, with over 95% of online users using this search engine to find more information. Google AdWords, Google’s Pay Per Click product, can be a very profitable way for any business to increase sales and leads and one that should be explored.
Pay Per Click Advertising
Pay Per Click advertising is the process of getting your website to appear in the Search Engine results when a user searches for a relevant product or service. Text ads, which are written by advertisers, are triggered when specific keywords or phrases are searched. When a user clicks on these ads, they are taken to the advertiser’s website.
Benefits of Google AdWords:
With AdWords it is very easy to spend a lot of money quickly, with minimum return and therefore requires specialised knowledge and experience. Azolla have over 13 years Google AdWords experience and have helped many advertisers reduce cost per clicks, increase conversion rates and generate an overall higher return on our client’s investment.
- New Leads – Google AdWords connects your business with new customers the moment they are searching for your services on the Internet.
- Flexible Budgets – AdWords can work with any budget.
- Target Multiple Demographics – AdWords allows us generate multiple campaigns, targeting different people at different times, in different locations.
- Real Time Tracking – There is full visibility over how many visits have converted to purchases, sign-ups, downloads, and leads.
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