Pay Per Click advertising is the process of getting your website to appear in the Search Engine results when a user searches for a relevant product or service. Text ads, which are written by advertisers, are triggered when specific keywords or phrases are searched. When a user clicks on these ads, they are taken to the advertiser’s website.
Google is the UK’s main search engine, with over 95% of online users using this search engine to find more information. Google AdWords, Google’s Pay Per Click product, can be a very profitable way for any business to increase sales and leads and one that should be explored.

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